The Page Object Model (POM) is a way to organize and make it easier to test web or mobile applications. It also helps to keep the test automation code well organized and makes it easier to add new things maintainable.

This model uses special objects called "Page Objects" to represent each webpage page. These objects have all the items on the webpage actual application page, like buttons and text boxes with their behaviors, and how they work. Test engineers can use these objects them to interact with the that page using specific actions like entering a text or clicking on a button.